ABOUT

Concept-Craftsman meets luxury abnormal uniform

BIOGRAPHY

Riki Yoshida

Riki Yoshida, a hand-printing artisan, has been developing fabrics for domestic and international major brands for 15 years.
In 2019 he launched 9M, a unisex wear brand at the Autumn/Winter Men’s Fashion Week in Paris.
The brand joined Tokyo Fashion Week from 2021aw to 2022aw season.
Starting from Spring/Summer 23, the brand will be rename HOLO MARKET and participate in New York Fashion Week.
He lives in Kyoto with his wife, two girls and two boys.

COMPANY

BICHO Inc

402 1-4-9 Shoto Shibuya-ku Tokyo Zip 150-0046 Japan